Case Study: South Georgia Turf Management

Case Study: South Georgia Turf Management

Client: South Georgia Turf Management
Owner: Brett Herlocker
Started with SPRAYE: December 2021
Previous CRM: Yardbook

Company Background

South Georgia Turf Management, founded and operated by Brett Herlocker, is a growing lawn care business focused on delivering high-quality turf management services across southern Georgia. Before switching to SPRAYE, Brett used Yardbook to manage his operations but found that it couldn’t keep up with the demands of a scaling business.

By late 2021, Brett realized he needed more than a generic CRM—he needed a lawn care-specific solution that would streamline his operations and allow for more efficient growth.

Challenges Before SPRAYE

Like many solo operators growing into multi-crew teams, Brett was wearing many hats and spending far too much time on the back office:

• 20 hours per week on administrative work like scheduling, invoicing, and routing.
• 2 hours per day manually entering chemical application and weather data.
• Only 1 employee (himself) managing everything—field work and office work alike.

The bottlenecks in routing, compliance documentation, and customer communications were holding the business back from scaling efficiently.

Solution: Choosing SPRAYE

SPRAYE was designed for businesses just like Brett’s—where operational complexity grows quickly, and owners need a system built for the lawn care industry. With built-in tools for routing, compliance, invoicing, and customer communication, SPRAYE provided a centralized platform to handle everything Brett needed—without the manual chaos.

Results and Outcomes

In less than three years, Brett transformed South Georgia Turf Management into a well-oiled machine:

• Customer Growth:
  From 175 to 675 active properties—a nearly 4x increase.
• Time Savings:
  Weekly office work dropped from 20 hours to just 5 hours.
  Chemical and weather record-keeping now takes zero time, thanks to SPRAYE’s automated compliance features.
• Revenue Growth:
  Annual revenue grew from $205,000 to $620,000—a 3x increase.
• Team Expansion:
  The business grew from just Brett to a 4-person team, allowing for more service routes and faster growth.
• Improved Operations:
  SPRAYE made daily operations smoother and more reliable, giving Brett more time to focus on building the business.

Customer Testimonial

“I’m very glad we switched over to SPRAYE. It saves a lot of time with chemical records, invoicing, and routing. The customer service is exceptional—if an issue ever arises, they respond very promptly. I couldn’t be happier with our experience from Brian and the team at SPRAYE.”
— Brett Herlocker, Owner of South Georgia Turf Management

Conclusion

South Georgia Turf Management is a perfect example of what happens when a business owner pairs industry knowledge with the right technology. By adopting SPRAYE, Brett has scaled efficiently, saved time, and dramatically grown revenue—all while delivering high-quality service to a growing customer base.

SPRAYE isn’t just a CRM—it’s a growth engine for serious lawn care operators.

Ready to Grow Your Lawn Care Business?

📈 If you’re spending too much time on the admin side of your lawn care business, SPRAYE can help you automate the busywork and focus on growth.
👉 Schedule a free demo and see how we’re helping hundreds of lawn care pros scale smarter.